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What Drives Edward Final Phase – For Twilight fans, the What Drives Edward Cullen contest has become an instant hit due to the new movie, Twilight: New Moon. The movie premieres November 20 and Volvo’s XC60 is up for grabs in the contest. Phase 4 of the What Drives Edward Volvo XC60 contest started Friday, November 13 at 11:49am ET.

Volvo decided to get savvy with their brand and place Edward Cullen behind the wheel of a brand new Volvo XC60 cross-over vehicle. Of course, Volvo hopes the Twilight phenomenon will make Volvo XC60 sales soar.

The What Drives Edward contest, sponsored by Volvo, rolled out on November 1, 2009. There are 6 phases to the contest and November 13 started phase 4. In order to win, all six phases must be completed in any order to unlock the puzzle.

The first person to solve the puzzle is going to take home a brand new Volvo XC60. Although Phases 1, 2 and 3 are complete, entrants can still start by entering now. There is no order to the phases, but they are put out on specific dates. Phase 5 will be released at 7:59am ET on 11/17 and the final phase 6 will roll out on 12:59pm ET on 11/22.

Fans can visit www.WhatDrivesEdward.com and enter for a chance to win a pair of tickets to The Twilight Saga: New Moon world premiere in Los Angeles on Nov. 16 and an opportunity to meet select members of the New Moon cast.

By logging onto www.WhatDrivesEdward.com and putting their Twilight saga knowledge to the test in an interactive game-like contest, fans will be in the running for Volvo’s newest, highly acclaimed crossover, the XC60. source huliq.com